If you want to generate more website traffic and leads, then these 5 Content Secrets will help! Content is the lifeblood of your website. Without it, your site would be nothing but a shell - empty and useless. Content is what gives visitors an incentive to stay on your site longer and click around for more information about you or your products/services. The key to success in content marketing? Content strategy. This article will discuss how to increase search rankings by following 5 content strategies that will keep people coming back for more...
Generate More Website Traffic by Doing Your Keyword Research
How does Google determine which websites rank on the first page of their search engine? Content. Google’s algorithm is designed to reward pages with high-quality, well-written content that people find valuable and share.
To help your website rank higher on the search engine results page (SERPs), it's important to start by doing keyword research on what keywords are relevant for your business or site so that you know what your audience is searching for. Content on a website that ranks high in the SERPS will have a focus on answering the questions that users are looking for. These answers will contain keywords that are highly searched to let Google and other search engines know you have the best answer to their question.
We talk in more detail about how to do keyword research here.
Generate More Website Traffic by Writing for Your Audience
Writing content for your customers is the #1 rule to any successful content strategy. While there are some very specific strategies to keeping your search rankings high, the goal of your content should be to relate more to your customers and not keyword stuffing. Search engines are getting smarter, and stuffing keywords is more likely to get you flagged as spam than it is to get you ranked for a page. High-quality content that answers your user's questions is the secret.
One way to improve the content on your site is to write shorter sentences. Yoast recommends that you have most of your sentences be less than 20 words in length. You should also keep paragraphs short and not have more than 3 or 4 short sentences in each paragraph.
Generating content that your audience will find appealing is a smart marketing tool, and one way to achieve this goal is by dividing the content into headings with keyword-rich information. This provides content that is easy to scan, picked up easily by search engines, and looks good on mobile devices.
Generate More Website Traffic by Engaging on Social Networks
Social media is a powerful channel for marketing your blog content. Content that gets shared on social networks will be seen by more people, and this can lead to increased website traffic. The # of shares an article has on Facebook or Twitter is used as one factor in how Google ranks pages. Content that is easy to share on social media will earn more shares, and thus have a better chance of being seen by your target audience.
In addition to search rankings, people are more likely to visit your blog or website if their friends share your content with them. When creating content, be aware of including important information in bite-size pieces that can be shared easily. There are many ways to encourage sharing naturally. You can use hashtags, images, call-to-action-buttons, and social media sharing buttons.
Generate More Website Traffic by Using the Create Once Publish Everywhere (COPE) Strategy
COPE is a content creation strategy that helps you optimize your website for maximum traffic. Content marketing can be used across all of the channels in which your business operates, from social media and email to blog posts and videos.
You should use COPE when generating blogs or other content because it keeps everything synced up with relevant keywords for each channel. Content using COPE will be shared more on social media, and it will rank high in search engine results.
Best Practices for Content Creation using COPE:
- Create your content with a focus on quality over quantity - build-up to publishing several pieces of value-driven content that helps people solve their problems or satisfy one of their desires instead of throwing out a lot of "junk".
- Content should be optimized for the channel it will be published on. For example, blog posts are more likely to rank high if they contain keywords and social media shares are more likely to earn likes or clicks when encouraging engagement like asking a question to your audience
- Content should be targeted to your audience, which will mean using the keywords they would use when searching for something
Generate More Website Traffic by Improving Existing Content
Do you already have a lot of content on your website? Is that content ranking for any of the keywords that are relevant to your business? One often undervalued content strategy for generating more website traffic is to edit/update/improve your existing content. This might seem crazy, but historical optimizations can get you huge gains in a short amount of time.
Historical optimizations are updates to existing content that tells Google this page is still relevant, and it has been updated to reflect the newest information on this topic.
In this article, we discussed the top five content strategies that will help to generate more website traffic, get your products and services in front of potential customers, and ultimately grow your business. Content should be easy-to-read, keyword-rich, relevant for the platform where it is published (e.g., blog post vs Facebook status), focused on quality over quantity, and targeted to your audience. Content is a valuable marketing tool for all types of businesses - so give it the time and attention you deserve.
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