WebOps / Migrations
Migrations where failure is not an option.
Your website is not a project you finish. It is infrastructure you operate. We build, migrate, and maintain Drupal, WordPress, and headless platforms where the website drives real business outcomes.
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Why migrations go wrong
Most migration problems are planning problems.
The migrations that go badly wrong usually share the same characteristics: the content audit was skipped, SEO was treated as a post-launch task, the redirect mapping was incomplete, or the timeline did not account for content review. Our migration process is built specifically to prevent them.
The four risks we manage on every migration
Four ways a migration can hurt you. Each one, planned for.
Content integrity & quality
Content that does not migrate cleanly, or lands in the wrong place, can take months to remediate. Our process includes a structured content audit, field mapping, and a review stage in staging before anything goes near production.
SEO equity
Rankings and organic traffic built over years can be erased by a poorly executed migration. We include full redirect mapping, canonical tag handling, and structured post-launch monitoring as standard.
Uptime
Go-live day is the highest-risk moment. We plan the cutover process explicitly, including rollback procedures, so that go-live is a controlled event, not a hope.
Automation & integrations
Third-party integrations, marketing automation, and form handling all need to be tested against the new platform before go-live. We map every integration at the start of the engagement.
What we migrate
Off almost anything, onto the CMS you’ll grow on.
We migrate content management systems and the systems around them — Drupal, WordPress, headless stacks, HubSpot Content Hub, and legacy platforms — from almost any source. The destination is a platform we support and stand behind. The discipline stays the same on every project.
The whole site
Full websites
Every page, content type, media asset, and URL. We migrate the whole site rather than just the database, from whichever CMS you are leaving onto a platform we support.
What the site depends on
Supporting systems
Integrations, marketing automation, forms, site search, analytics, and digital asset management. A website rarely moves alone, so we map and migrate the systems around it.
When staying put is not an option
Major upgrades & end-of-life
Version upgrades and forced moves, such as Drupal 7 to D10, where end-of-life or architecture makes a migration unavoidable. We treat the upgrade as a chance to modernize.
Any high-stakes move
Re-platform & consolidation
Moving to a different CMS, merging multiple properties into one, or decoupling the front end. The source and destination vary; the structured, accountable process stays the same.
How the migration works
A structured process, not a one-time data transfer.
Discovery & content audit
We confirm the goals, then inventory everything that needs to migrate: content types, fields, media, URLs, redirects, and integrations. We agree what to keep, improve, consolidate, or retire before any work starts.
Architecture & staging
The new platform is built and tested in a staging environment. Content is migrated in iterations, cleaned and improved as it moves, then reviewed and approved before any production cutover.
SEO preservation
Redirect map built and tested. Canonical tags reviewed. XML sitemap prepared. Post-launch monitoring plan agreed.
User acceptance testing
Client and editorial team review the migrated content, test all journeys, and sign off before go-live.
Controlled cutover
Go-live planned and executed as a controlled event. Team on hand during the cutover window. Post-launch monitoring for 30 days.
Migrations we have delivered
Real migrations. Real stakes.
Full platform rebuild and D7 migration for a high-growth privacy SaaS company.
Aggressive timeline. Zero SEO disruption on launch day, with new information architecture and marketing enablement delivered alongside the migration.
Outcome: Zero downtime. Marketing team fully independent on day one.
End-to-end CMS migration for a high-traffic consumer platform.
Full data integrity preserved throughout, with architecture improvements delivering measurable performance gains after launch.
Outcome: Significant load time reduction. No data loss.
Frequently asked questions.
CMS migrations, answered.
How long does a Drupal D7 to D10 migration take?
For a mid-market site with moderate content complexity, six to twelve weeks is typical. Timeline is driven by content volume, custom module complexity, integration count, and the client’s capacity for content review and UAT. We scope every migration specifically before committing to a timeline.
How do you preserve SEO during a CMS migration?
We build a full redirect map before any content is moved, handle canonical tags, prepare the new XML sitemap, and run post-launch monitoring for thirty days. SEO preservation is a structured workstream in every migration, not a checklist item at the end.
What happens to third-party integrations during a migration?
We map every integration at the start of the engagement and test each one against the new platform in a staging environment before go-live. Marketing automation, forms, analytics, and advertising tags are all included.
Can you migrate a site that has a lot of custom content types?
Yes. Complex content architecture is where structured migration planning matters most. We produce a full content inventory and field mapping document before any development begins.
What if the migration timeline slips?
We define the scope and timeline explicitly at the start of every engagement and build in contingency for content review and UAT. If scope changes during the project, we flag the impact to timeline and cost before proceeding.
For projects that cannot fail
Planning a migration? Let’s talk.
Tell us what you are migrating from and to. We will tell you what the real risks are and how we manage them.