WebOps / AI Integration
AI features built into your platform. Practical. Tested. Ready to run.
AI-powered search, editorial automation, and intelligent assistants built into your Drupal or WordPress platform as native features. Our team contributes to open source AI across Drupal, WordPress, and the wider ecosystem, so this is proven work we are already shipping for real teams.
5M+
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What we mean by AI integration
Good AI enhances how your team already works.
There is a lot of AI activity in the market that is essentially cosmetic: a chatbot that cannot answer the questions users actually ask, a search box that performs worse than the one before it, or an assistant that publishes content no one reviewed. We start from a different place. AI is changing how teams work, so we use it to enhance the workflows you already run, adding speed and lifting quality, with people in control of the output. The first question we ask: what specific problem does your team or your audience have that AI would genuinely improve?
Problem first
Start with the problem you’re solving.
We spend time understanding what is actually broken or slow before recommending a solution. Sometimes the answer is AI. Sometimes it is a better structured content model.
Workflow-first
Enhance the work your team already does.
AI is changing how teams work, so we build it into the workflows you already run to add speed and lift quality. Every feature is tuned to your content, audience, and vocabulary so it performs on your specialized material.
Human in the loop
Your team stays in control.
People stay in the loop on every output. Automated generation always passes through human review, and AI recommendations stay transparent so your team can see why something surfaced.
AI integration service areas
Six ways AI makes your platform work harder.
Intent & context
AI-powered search
Semantic search that understands intent and context the way real users phrase things. Surfaces the right content even when someone cannot remember the exact title or terminology. Particularly effective on large archives, documentation sites, and knowledge bases.
Personalized
Content recommendations
Recommendations driven by user behavior, content similarity, and editorial priority. Increases time on site and reduces the effort users spend finding what they need.
Less mechanical work
Editorial automation
AI-assisted content creation, summarisation, SEO meta generation, and image tagging for teams managing large content volumes. Reduces time spent on mechanical tasks without removing editorial judgement.
Trained on your content
Intelligent assistants
Conversational AI interfaces trained on your content for customer service, support, and self-service use cases. Built with clear escalation paths and content governance controls.
Better ranking
Site search optimization
Audit and optimization of existing site search using AI to improve query understanding, result ranking, and zero-results handling.
Workflows & audit trails
AI content governance
Frameworks and workflows for organizations using generative AI in content production. Includes review workflows, quality standards, and audit trail requirements.
Open source AI contribution
We help build the open source AI that modern platforms run on.
We contribute to open source AI across the platforms we build on, from Drupal and WordPress to the open standards that let AI systems understand your content. It gives us hands-on familiarity with how AI actually gets built into a CMS, well beyond how it gets marketed.
Drupal · open source module
Markdownify Content
An open source module that brings AI-powered content transformation into Drupal. One of several contributions we make at the CMS level.
Cross-platform standard
/llms.txt
Structured content formatting for LLM consumption, so AI systems can understand and reference your content accurately, whatever platform it lives on.
WordPress & beyond
Open source, across the board
Our AI work extends to WordPress and other open source platforms, building practical features and contributing the improvements back to the projects our clients depend on.
For projects that cannot fail
Ready to put AI to work on your platform?
Tell us what problem you are trying to solve. We will tell you what is practical and what is not.
Frequently asked questions.
AI integration, answered.
How do you add AI search to a Drupal or WordPress website?
It starts with understanding your content architecture and user search behavior. We then configure and implement a semantic search solution tuned to your content, typically using an AI search API integrated into the Drupal or WordPress search infrastructure. We test and refine it against real user queries before launch.
What AI content automation is available for marketing teams?
Practical options include AI-assisted meta description generation, content summarisation for listings, image alt text generation, and editorial briefing tools. We build these as native editorial tools inside your CMS, not as external applications your team has to switch to.
Is AI content generation safe to use on a marketing website?
With the right governance framework, yes. The key is ensuring that AI-generated content always goes through an editorial review step before publishing. We build the workflow controls that make this reliable, not just the generation capability.
How long does an AI integration project take?
A focused AI search implementation typically takes four to eight weeks. More complex multi-feature integrations run longer. We scope based on your specific requirements and platform.
Do you contribute to open source AI initiatives?
Yes. Our team contributes to open source AI initiatives including Markdownify Content and /llms.txt, and we extend the same work to WordPress and other open source platforms. It gives us direct, hands-on familiarity with how AI capabilities get built into a CMS at the platform level.