WebOps

Design & Strategy

We start with your goals and how your team works, then design the platform to match.

Website Builds

Custom Drupal, WordPress, and headless builds that perform from day one and stay easy to run.

Migrations

High-stakes CMS migrations from virtually any source onto a platform we support, with content and uptime protected.

Maintenance & Support

Proactive, senior-led care that keeps your platform secure, fast, and ready for what comes next.

AI Integration

Practical, native AI features built by the team contributing to Drupal’s AI core.

WebOps Audits

A clear, prioritized picture of your platform’s health and exactly what to fix first.

RevOps

CRM Implementation

HubSpot implementation built around how your team sells. We scope what is actually needed, configure what your team can operate, and hand off a system that works on day one.

CRM Migrations

Marketo, Eloqua, Pardot, and Salesforce moves into HubSpot. We treat every migration as a risk mitigation project, because for the VP who owns the pipeline, it is.

CRM Architecture

The structural decisions that shape everything downstream: object relationships, data governance, integration strategy, and managed data migration. Designed for how your team actually works.

Insights

Articles

Practical thinking on WebOps, RevOps, and running platforms that cannot fail.

Newsletter

Occasional, useful notes from the people doing the work. No noise.

Events & Talks

Where to find our team, from DrupalCon to industry meetups and webinars.

Our Work

About

Our Story

Why Digital Polygon exists, and the through-line behind every engagement.

Team & Leadership

The senior, global team you actually work with, named and accountable.

Careers

Join a senior team that builds the platforms and revenue systems people depend on.

Open Source

The modules we maintain, the initiatives we lead, and Polymer, our WebOps product.

Benchmarking Our Website on WordPress vs. NextJS

Following the relaunch of the Digital Polygon website, we wanted to share some of the benefits that we are seeing from our new decoupled architecture. For transparency, let’s take a minute to review the sites side by side so that we all know what we are working with. Legacy Traditional Site New Decoupled Website Technology:…

Benchmarking Our Website on WordPress vs. NextJS

Following the relaunch of the Digital Polygon website, we wanted to share some of the benefits that we are seeing from our new decoupled architecture. For transparency, let’s take a minute to review the sites side by side so that we all know what we are working with.

Legacy Traditional SiteNew Decoupled Website
Technology: WordPressTechnology: Drupal Backend + NextJS Frontend
Page Builder Tool: ElementorPage Builder Tool: N/A
Marketing Tools: GTM, GA, HubSpotMarketing Tools: GTM, GA, HubSpot
Hosting: Pantheon PlatformHosting: Pantheon Platform

Homepage Performance Benchmark Comparison

Now let’s have some fun! First we want to make sure we are running viable comparisons between the sites. To make sure we have minimal outside impact, we will leverage an incognito window for the Lighthouse runs. 

WordPress Website Results

Desktop:


Mobile:

Overall, the Lighthouse results are decent. Desktop hits a high 97% but mobile suffers at only 51%. Diving into the results, the majority of the issues on mobile are related to image optimizations, unused javascript and unused CSS. Most of these issues can be addressed in WordPress through code optimization and contributed plug-ins but removing unused CSS/JS could be a challenge. 

This is one of the biggest downsides to using these robust page builder tools – the amount of code they load to be able to give you the flexibility you want slows down your pages. They opt for flexibility and robustness over minimalism and performance. Elementor does a better job than many others we have seen, but still comes up lacking when compared to alternative build methods such as ACF + Custom theme. 


NextJS Website Results

Desktop:
Mobile:

Our new NextJS website blows our WordPress site out of the water. On desktop we scored a perfect 100% and on mobile we gained over 50% coming in at an 86%. The main driver for the score here is to reduce unused javascript in which it is flagging our marketing tools – Google Tag Manager and HubSpot. 

Let us know if you’re interested in us diving deeper into the topic of performance optimizations and/or differences between our traditional WordPress site vs. our decoupled Drupal + NextJS site. 

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