Insights
Thinking from the people doing the work.
Practical perspective on WebOps, RevOps, AI, and what it takes to run platforms that cannot fail — written by senior practitioners who are on stage, in the code, and shaping where the web goes next.
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Latest thinking
Fresh from the field.
The ‘Digital marketing’ trap
Why leads don't equal revenue (and how to fix it)
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The Human–AI partnership
Reimagining teams with AI
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The Hidden Cost of ‘Good Enough’ SEO
AEO and the Citation Moat
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Beyond the Click
Why your new funnel starts with an 'answer'
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Stop Fixing the Button, Start Fixing the Engine
Why your CRO strategies aren’t working
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The New Creative Playbook
Blending AI with human ingenuity
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From Keywords to Conversations: Optimizing Content for AI-Powered Search
10 Tactics to Add to Your Content Strategy
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The AI Assistant Framework
3 Steps to Managing AI for Measurable Business Outcomes
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Smarter Student Journeys with AI-Powered Search
Today’s students expect more than static pages and long FAQ sections—they expect answers, instantly. As higher education evolves, so must the digital…
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Four ways we share what we know.
From quick field notes to the playbooks behind real engagements, plus where to find us in person.
24 pieces
Articles
Short, practical pieces on WebOps, RevOps, AI, and the decisions that keep high-stakes platforms healthy.
6 guides
Guides & Playbooks
Deeper, reusable resources: migration checklists, the WebOps audit framework, AEO, and the playbooks we run on.
Live
Events, Talks & Webinars
Where to find our team in person and online, from DrupalCon and GovCon to EvolveDrupal, plus live and on-demand webinars.
Monthly
Newsletter
Occasional notes worth your inbox: what we are learning, building, and contributing. No noise, no filler.
The newsletter
Useful notes from the people doing the work.
One email a month. The articles, talks, and open-source releases worth your time, with the practical takeaway up front.
When it has to work
The best insight is a conversation.
Reading is one thing. Tell us what you’re building or fixing, and we’ll tell you honestly how we’d protect it.